Applications of Individualized Communications

Regardless of what industry or line of business you’re in, you’ll find you can put Individualization™ to use in virtually every component of your strategic communications plan.

In doing so, you’ll discover that Indivia offers you experience and expertise in the full range vertical markets—across the broad spectrum of marketing applications and media.

Customer Retention
Once you’ve got ‘em—keep ‘em

• Thank customers—and connect with them on an Individualized™ basis—by sending messages and graphic images that reference their purchase history and preferences, lifestyle/social affinities, duration of customer relationship, and virtually any other factor.

• Make cross-sell offers that are driven by your knowledge of the customer’s behavior—and that further cement the relationship through incremental purchases.

Customer Upsell
The art of aiming higher

• Include aspirational information and lifestyle photography that shows customers what they need to do to reach the next highest level of membership or participation—whether it’s accumulating rewards points, making additional purchases, or accomplishing specific tasks.

• Use customer data to generate Individualized™ coupons, bonuses, discounts and rebates that increase “basket size.”

Targeted Acquisition
Not just faces in the crowd

• Use SMART™ Modeling to classify and target your prospects by any number of data variables—then use Variable Data Printing, Individualized™ e-mails blasts, or any other one-to-one media to vary your message by who’s most likely to purchase what, and how much they’re likely to buy.

• Provide photos, directions, and maps of the business branch closest to the prospect or customer—making it easy for them to visit the nearest location.

Channel Marketing/Decentralized Marketing
Sharing the wealth

• Offer franchisees, retail/branch locations or channel partners a way to drive revenue through a “plug in” marketing program that takes each users’ messaging, geographic, and contact differences into account…while remaining true to the brand.

• Provide franchisees with Automated Integrated Marketing (AIM), in which they can easily and autonomously Individualize™ communications by using a simple Web interface that gives them access to a centralized digital asset library and customer/prospect database.

Statement/Transactional Marketing
Making every touch-point count

• Integrate relevant marketing message into a tactical transaction document.

• Sell space on statements—and charge advertisers to place 4-color ads (“onserts”) that target only the individuals who are most likely to buy their products or services.

• Coordinate with e-statement presentment.

• Use onserts to drive readers to more detailed information on inserts.

Retail
Greater sales in store

• Drive store traffic by varying merchandise mix for each recipient , corresponding to customer or prospect demographics, psychographics, and previous purchase behavior.

• Use VDP to print  with just-in-time speed, then track mail through the postal stream with MultiTrac™ software. This lets you time an integrated campaign with pinpoint precision—just like the leading retailer who discovered that they could significantly boost response by complementing mailings with an e-mail “booster shot” administered within 48 hours before or after in-home mail arrival.

Automotive
Turbo-charging your marketing

• Start the selling process with interactive, Individualized™ marketing programs—such as sending mailings and setting up landing pages that invite prospects to “design their own vehicle.”    Responses would be fulfilled with a digital rendering of what the “finished” vehicle looks like.

• Generate service revenue from each customer, by “hooking” them with photos and text that relate to their precise make and model—then making service recommendations based on their individual car history and next likely repair or replacement requirements.

Financial Services
It’s like money in the bank

• Leverage customer profiling initiatives to create Individualized™ communications that cross-sell or upsell banking products and services that the customer is likely to buy next—complete with content and visual elements (including charts and graphs) that relate to the individual’s current accounts. 

• Meet compliance requirements in the most efficient and timely manner possible—with a digital, in-line printing process and/or electronic delivery mechanism that guarantees fast turnaround and total accuracy.

B2B High Technology

• Use customer purchase/systems data to generate customer-specific “audits” or “reports” that cross-sell or upsell—whether it’s a hardware upgrade, increased number of seats for a software license, or a more extensive service and support package.

• Prospect to different vertical markets—with all content and visuals corresponding to the title and responsibilities of the individual recipient, and the type, size and budget of each of the targeted companies.

• Provide VARs with marketing materials that are Individualized™ on both the selling and buying ends (Sender Individualization™ and Recipient Individualization™): The VARs’ unique set of offerings are featured, but only in configurations and bundles that are relevant to the buyer’s specific needs.