Benefits of Working with Indivia

Individualized™ Marketing with Indivia—what’s in it for you.

Individualization™ works. By leveraging the full range of Individualized™ Media, including printed materials that are generated by Variable Data Print—Indivia can help you:

• Deepen and strengthen your relationships with your customers through more personal and timely communications—especially important when you consider that, on average, existing customers can account for 80% of business growth.

• Communicate more effectively with new business prospects by speaking to each person’s unique needs and preferences—not simply by using segmentation, but by delivering messaging that is Individualized™ on a person-by-person basis.

• Create new revenue streams by using technology to generate opportunities that were not feasible (or even imaginable) before. For example, sell third-party advertising space (“onserts”) on transactional billing statements—with ads only being generated for recipients who fit the buying profile.

• Always deliver content to each recipient that is relevant and resonant—never superfluous, irrelevant or misdirected.

• Boost response rates by 100%-600% or more. And increase basket size and frequency of purchase—generating an impressive Return On Investment (ROI) on your marketing dollar.

• Reduce marketing and operations expenses throughout your organization—such as costs for printing, warehousing, postage, and customer service, to name a few.