Media

Given such a wide array of media that are now available, the astute marketer must make choices. And the choice always comes down to this: In a world of media fragmentation—in which brand equity has dissipated and response rates have continuously fallen—it’s wise to integrate media and establish a prudent media mix.

For example, a coordinated direct mail/e-mail campaign has been proven to out-pull direct mail and e-mail programs that are launched separately. Or when creating a direct mail campaign, you’ll boost response by featuring a unique PURL on each piece.

• Create direct mail campaigns in which each and every piece is Individualized™ to the customer’s or prospect’s needs
• Turn your company’s billing statements into a marketing vehicle that’s powered by customer purchase data
• Send out e-mail promotions that are Individualized™ on a recipient-by-recipient basis
• Transmit text messages to a prospect’s cell phone
• Use narrowcasting to precisely target your audience through selected media
• Drive recipients to the Web via their own Personalized URL’s (PURL’s)