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Our Team
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Jim Hackett is President and Founder of Indivia. Indivia is dedicated to the creation and production of Individualized Messages™. He has traveled the globe sharing his secrets on how to improve the effectiveness of marketing communications by leveraging the power of VDP and other highly Individualized Media™.
He is a Direct Marketing Practitioner with over 30 years of experience helping clients get, keep and grow profitable customer relationships. Clients such as Sears, First Data Resources, Imagitas, Clarke American and Capital One have experienced improved effectiveness and increased efficiencies resultant from Jim’s guidance.
Prior to founding Indivia, Jim was a founding partner of SourceLink, the nation’s fifth largest direct marketing company. Jim played an integral role in the growth of SourceLink, a provider to national and international clients such as the United States Post Office, Eddie Bauer, and Bank of America. SourceLink was one of the first direct marketing production companies in the United States to install high speed, 4 color, variable data printing equipment. Jim led the team that transformed the nature of customer communications from segmented mail to highly personalized (or Individualized Mail™) while producing exponential increase in results.
Jim has brought his vision of integrated all-media direct marketing to life. His unwavering belief that marketing communication should be specific, personal and value-based was rewarded with the world’s first International ECHO Award for a web site.
Earlier in his career, Jim led the growth of the 22nd largest US direct marketing company, CPS Direct. Organizations such as Lotus, AT&T Capital Corporation, Parametric Technology and Saucony have achieved outstanding results because of his experience and care. In fact, over the last 30 years, Jim has worked with hundreds of clients on thousands of direct marketing programs. He has also served as an officer for associations such as New England Direct Marketing Association, Mail Advertising Association, Sales and Marketing Executives of Greater Boston (President for four years) and Sales and Marketing Executives International.
Jim is a noted author and international speaker on topics including Effective Direct Marketing, Effective Salesmanship, and Using VDP Technology to Grow Your Business Today! Jim has also been honored as the Direct Marketer of the Year in New England.
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Tom Curtin is Director of Creative for Indivia. Before joining the Indivia team, Tom worked as copywriter and creative director at advertising agencies in Buffalo and Rochester, New York. During this time, his work for accounts such as Dunlop Tire and Sports, Kodak, Bausch & Lomb, and Xerox was recognized for local, regional and national, and international advertising awards, including a Kodak Grand Cru medal.
Tom was the creative director for the largest exhibit at drupa 2000 and has authored numerous white papers, keynote speeches and presentations highlighting the value proposition that digital printing represents for enterprise clients, agencies, and commercial printers.
His most recent work with Indivia includes developing TransPromo applications for one of the largest service bureaus in the world on one of their most important accounts.
Tom and his wife Patti have three children and live in Webster, New York.
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Carter Welch is Director of Strategy for Indivia. He has over 20 years experience as a marketer, brand manager and project leader for a variety of consumer and B2B companies.
Throughout his career, Carter has led innovative change through developing customer and market insights…identifying breakthrough solutions to lead large scale organizational change and profitable brand growth.
Prior to joining the Indivia team, Carter served in various marketing, brand management, sales and general management roles for very large CPG companies, including ten years at Procter & Gamble and Pillsbury in brand management (Crisco Shortening, ALPO Dogfood) and customer marketing (Pillsbury Brands). At P&G, Carter’s customer insights let to his introduction of a new product concept for Crisco that reversed a ten-year business decline. For Pillsbury, Carter led a regional brand rollout into new markets building a 10% market share in a difficult category, in less than a year.
As a marketing director for Brach’s Candy Company, Carter was honored by Ad Age magazine as one of its “Top 100 Marketers of the Year” for developing and leading the successful launch of a new line of consumer products that transformed company revenue and led to a fundamental transformation of the category in the marketplace. The innovative co-branding strategy brought excitement and growth to a category that had been on a slow decline. More recently, Carter has moved to the B2B segment as an independent marketing and strategy consultant for a number of technology driven organizations.
Carter brings an innovative approach to leading transformational growth by understanding customers and creating demand stimulating marketing programs. His work combines successful brand building strategies with aggressive sales support programs and insights.
Carter and his wife Tracey have three boys and live in Andover, Massachusetts.
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