Resources

Case Histories of Outstanding Individualized Communications Efforts

How are leading marketers using Individualization to achieve results that were previously unattainable? We’d like to show you how—by sharing a series of real-world case studies that we’ve grouped together under the name of CHOICE (Case Histories of Outstanding Individualized Communications Efforts.) CHOICE serves as a “lending library” of best practices in Individualization—with examples of smart marketing that can inspire you as you strive to make your own marketing efforts even more effective.

Access to the CHOICE lending library is limited to marketers who have already submitted their own CHOICE case histories. If you wish to submit some of your work to gain access to the library—please contact us.

CHOICE Case Histories

Take a look at the best of the best in Individualized Marketing. Each of these programs sets an example for everyone who’s seeking innovative ways of achieving superior marketing results.

	Auto Nation “revs up” revenue and cuts costs with a turbo-charged VDP program.
	Xerox and XMPie® heat up the new business pipeline with Digitally Cool.
	Xerox generates a BIG response with a MINI Cooper offer.