What We Do

It takes many services to market to an audience of one.
Make Indivia your source for all of them.

Indivia gives you the complete package. Whether you need start-to-finish services to help you plan and execute an Individualized™ marketing program, or you need select services to augment your current in-house capabilities, we have the talent, expertise and experience to give you the results you’re after.

Strategic Planning

“Who can provide me with the right strategy for selling to each individual and speaking to them on a one-to-one basis?”
Rely on Indivia to put together a strategic plan that covers all the bases—including market analysis, product positioning, audience selection, goal benchmarking, and media and offer determination—all under the umbrella of using whatever tools and knowledge are necessary to help you maximize the power of your one-to-one Individualized Marketing™ programs.

Research

“How do I get inside the head of my customers and prospects? And how do I do it one person at a time?”
Planning a new product or service introduction? Need to know who’s buying what—and why they’re buying it? Or not buying it? Working with our research partners, Indivia can provide you with incisive qualitative and quantitative research that answers your most critical marketing questions. Whether we’re using focus groups, interviews, surveys, or any other research vehicles, we’ll find the “marketing gold” that educates and illuminates as you undertake an Individualized™ campaign.

Database Analysis & Modeling

“If data is the essential force behind Individualized Marketing™, shouldn’t I turn to an agency that knows how to use it?"
Individualization™ is only as good as the data that drives it. That’s why we’ll take great care in assessing your data resources and assets, always alert to any trends they may reveal. We’ll determine whether your current data is sufficient or whether you’ll need to augment it through outside sources. If necessary, we’ll model and append. And we’ll set up automated systems for start-to-finish data management—including data structures and housing, tables, storage, updates and changes, quality control and validation, data collection and flow, and data analysis and reporting.

Website Design

“I know I need a more compelling internet presence for prospects and clients.  How do I know where to turn?”
Indivia takes a different approach to designing effective websites.  We begin not only with your goals and strategies, but with the needs, expectations and preferences of your clients. From this launching point, you can rely on us to develop a website that enables your compelling messages and company personality to shine through.  Quite simply, Indivia provides website design and content that showcase your company’s unique points of difference in a way that interests, informs, and convinces your prospects that you offer the best option for the solutions they seek.  We also understand that your website needs to be live quickly, so we work quickly and efficiently to ensure that your website is up and working for you.

Video Production

“I can see that companies effectively utilize video in presentations or through their website.  But I’m not sure what I should show to my prospects”
Indivia understands that video is a very powerful way to connect with your prospects and customers. They can go to your website, spend a few minutes visiting, and develop a clear and lasting impression of who you are, what you do, and how it can help them achieve their goals.  Indivia works with you to develop a video strategy, and we will produce and edit short videos for your website that can be repurchased for other formats (such as sales presentations). We’ll share with you our understanding of the video approaches that work best, and guide you through the process so that your video presence will inform, engage and compel your prospects and clients.

Media & List Management

“I’ve got so many media channels to choose from. How do I select the ones that give me the greatest chance of achieving success?”
Indivia is media-neutral. But we are passionate about using one-to-one communications to get results. That’s why we’ll use whatever media are best suited to achieving your goals in your particular campaign. Whether it’s sending direct mail pieces printed digitally with VDP, using e-mail marketing and PURLs, narrowcasting, sending text messaging or using any other media—you can turn to us for the combination of media that gets the right message to the right person at the right time.

Creative Services

“Creative is so subjective and unscientific. How can I tell if I’m getting a superior Creative product?”
At Indivia, we believe in creative inspiration, but only when it’s backed by the proven principles of scientific direct marketing. Even though our creative product is designed to wow your target audience, it’s also designed to do something even more important—generate measurable response and build ROI. And not only that—our Creative people understand and excel at Individualization™. They know how to use variable text and graphics to speak to each recipient’s unique needs and preferences—enticing your target to act.

Direct Marketing

“There are so many moving parts in a typical direct marketing program. How do I coordinate them all and achieve success?”
To succeed in Individualized™ direct marketing, it helps to have experience and expertise on your side. That’s why Indivia is such a good partner. We’ve been pioneers in VDP-based direct marketing. And whether we’re defining your audience, writing a contact plan, developing “killer” creative, or executing print and electronic programs flawlessly, we give you start-to-finish capabilities that can help you exceed your loftiest goals. The key, of course, is being able to measure, analyze and learn from response—enabling us to incorporate best practices into subsequent programs and continually build on success.

Production Management

“How does the print quality of 4-color Variable Data Print compare to offset? How do I find production people who are experts at both?”
Various media channels require various forms of production. And we know them all—from programming an Individualized™ Web page to prepping files for a print ad that’s about to go to publication. But nowhere is production specialization more necessary than in the new digital world of Variable Data Print. Fortunately, we’ve got the smarts. You can count on us to tell you how to make your digital printing look beautiful, while taking advantage of economies and scheduling short-cuts that make your job (and your life) much easier.

Tracking & Delivery Services

“The ads are running, the mail’s been dropped, the e-mails are on their way. How are we doing?”
In a digital age, we all expect to get our information instantly. At Indivia, we specialize in meeting our client’s expectations for timeliness—with tracking software and systems that keep you up-to-the-minute on how your Individualized™ campaign is doing. For example, our MultiTrak™ software uses barcodes to track your mail through the postal stream with 98% accuracy, so you know what individual pieces are hitting and when. That enables you to time your other media, such as e-mail and telemarketing, so they arrive within a window where they achieve maximum impact.

Results Analysis & Evaluation

“When I invest in an Individualized™ campaign, I want to make sure I learn from it. Otherwise, what’s the point?”
The final piece of the puzzle is closing the loop with response analysis and reporting. This is especially important when you consider that marketing is an iterative process, in which we gain knowledge every time we create and execute a campaign. Specifically, with Individualization™, we’ll not only provide analysis on how every piece performed, but on how every variable within the piece performed. So you’ll always be armed with the inside intelligence that helps you market smarter and better—and keep a step ahead of your competition.